When sending bulk SMS with SMS-iT, you can shorten your links so that they don't take up as many valuable characters in your text messages.
Any of your links can be shortened and used in bulk SMS, autoresponders, polls, sweepstakes, and other places.
You may also monitor how many people clicked on a particular link to evaluate how effective your message was.
Obviously, the more people who click on a link, the more interested they are in the message.
You'll know what messages work and what don't, allowing you to fine-tune your message content for campaigns with poor CTRs.
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