Leadership Team

Financial Expert: Les brings over four decades of experience in corporate expansion, M&A, change management, and strategic planning to SMS-iT's financial operations.

Banking Leadership: Former Managing Director at MUFG Union Bank, where he led Commercial Treasury Services and managed deposit strategies for corporate clients.

Strategic Advisor: Founded ISE Advisory Group to provide actionable strategies for performance improvement and lasting financial impact.

Venture Builder & Strategic Advisor: Founded and scaled Envision Payment Solutions and invested in multiple ventures as the CEO (Carma Automotive Group, Knights Body Shop, Duluth Auto Service & Imports), advising leadership on growth, risk mitigation, and cash-flow performance.

Payment Services Strategist: Greg leverages 35+ years leading companies to deliver secure, revenue-protecting payment programs that reduce risk and improve cash flow.

Enterprise & Public Sector Experience: Proven record serving government agencies, retailers, medical facilities, and nonprofits with proprietary, configurable software and full life-cycle payment solutions.

Conversational Payments Innovator: Pioneered “Ella,” an AI-powered Messenger chatbot that enables in-app bill support and payments, cutting checkout friction and enabling 24/7 automated customer service.

Growth Marketing Specialist: Developing intelligent systems combining funnels, copywriting, paid, and organic marketing with AI to deliver measurable ROI.

AI Systems Architect: Builds end-to-end agents and automations for customer service, appointment setting, reporting, and hiring—deploying fast (often within 48 hours) with BadAaaS and SMS-iT.

Conversion-Focused Ops: Replaces manual/outsourced workflows with consistent, human-like AI interactions that book more qualified appointments and close more deals at lower cost.

Data-Connected Integrator: Connects CRMs and marketing channels for real-time insights; standardizes playbooks so teams scale efficiently without “reinventing the wheel.”

Automation Architect: Designs end-to-end workflow automations with SMS-iT to eliminate manual tasks, speed operations, and improve reliability.

Voice & Conversational AI Engineer: Builds voice agents and smart chatbots with SMS-iT that qualify leads, book appointments, and deliver 24/7 support.

Systems Integrator: Connects CRMs and apps into scalable automations; applies prompt engineering and AI agents to cut errors and elevate customer experience.

Healthcare Growth Strategist: Founder & CEO at Legistech—helps clinics attract more patients and scale sustainably.

Tech-Forward Operator: Builds full-funnel programs across SEO, social, content, and ads to turn traffic into booked appointments.

Patient Acquisition Marketing: Connects CRMs and marketing channels for real-time insights; standardizes playbooks so teams scale efficiently without “reinventing the wheel.”